Public Relations/Image Management Major

public relations careers

Public Relations/Image Management Studies is a program that focuses on the theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public.

Public Relations/Image Management majors and degree programs will include instruction in public relations theory; related principles of advertising, marketing, and journalism; message/image design; image management; special event management; media relations; community relations; public affairs; and internal communications.

What can you do with a major/degree in Public Relations/Image Management Studies?

A major/degree in this field can open doors for individuals to function as public relations assistants, technicians, and managers.


Trade Associations and Professional Organizations in Public Relations/Image Management

Professional associations are groups of professionals dedicated to topics in specific fields. Professional associations provide a wealth of online resources, some of which are geared specifically towards students. These organizations typically also host conferences and events, providing great opportunities for learning and networking across your field of interest.



Publications/Magazines in Public Relations/Image Management