
Viticulture and Enology
A program that focuses on the application of scientific and agribusiness principles to the production of grapes, the making of wine, and the wine business.
Viticulture and Enology majors and degree programs likely include instruction in grapes and wines of the world; grape production; winemaking technology; plant biology; chemistry; food science, safety, and packaging; soil science; pest management; and marketing and business management.
🍇 Viticulture & Enology Career Roadmap — U.S.
This roadmap focuses on high-paying, AI-resistant, and hands-on wine industry careers.
1️⃣ High School (Grades 9–12)
Core Academics:
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Biology and Chemistry (essential for plant science and fermentation)
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Algebra → Pre-Calculus, Statistics (for vineyard data and fermentation calculations)
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Environmental Science (climate, soil, sustainability)
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Optional: Computer Science / Coding (Python or Excel for vineyard analytics)
Electives / Extracurriculars:
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Agriculture or plant science classes if available
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FFA or 4-H programs with vineyard, horticulture, or food science components
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Robotics, drone clubs, or data science clubs (tech literacy for modern viticulture)
Hands-On Experience:
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Volunteer or work at vineyards, wineries, greenhouses, or research farms
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Participate in summer internships or harvest work
Skills to Develop:
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Observational skills and problem-solving
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Basic data tracking and Excel analytics
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Communication and teamwork
2️⃣ College (Undergraduate, 4 Years)
Recommended Majors:
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Viticulture – focus on grape growing, vineyard management, and soil science
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Enology – focus on wine chemistry, fermentation, and quality control
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Related options: Plant Science, Agricultural Science, Sustainable Agriculture
Complementary Skills / Minors:
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Data analytics, GIS, or basic programming (for precision viticulture and AI-assisted monitoring)
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Business, marketing, or hospitality (for tasting rooms, wine sales, and winery management)
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Sustainability and environmental science
Experience During College:
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Internships at commercial vineyards or wineries (essential)
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Fieldwork: pruning, irrigation, harvest, and pest management
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Lab work: fermentation, quality testing, sensory evaluation
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Professional groups: American Society for Enology and Viticulture (ASEV), student wine clubs
3️⃣ Early Career (Years 1–5 Post-College)
Target Roles:
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Vineyard Assistant or Viticulturist
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Assistant Winemaker or Lab Technician
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Winery Operations Assistant
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Precision Viticulture Technician
Focus Areas:
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Apply AI or sensor tools for irrigation, disease monitoring, and yield prediction
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Gain hands-on experience with vineyard machinery, fermentation, and wine testing
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Learn business aspects: wine sales, tasting rooms, inventory, and regulatory compliance
Pay Potential: $30k–$50k entry-level, depending on region and vineyard size
4️⃣ Mid-Career (Years 5–15)
Advanced Roles:
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Vineyard Manager / Head Viticulturist
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Winemaker / Enologist
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Wine Lab Director / Quality Control Manager
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Precision Agriculture Specialist in vineyards
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Wine Sales or Brand Manager
Skills to Add:
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Advanced AI and data-driven vineyard management
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GIS mapping, sensor networks, and predictive analytics
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Leadership and team management
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Market strategy, distribution, and wine business knowledge
Pay Potential: $70k–$120k+; corporate, large-scale, or boutique wineries often pay higher
5️⃣ Long-Term / Peak Career (15+ Years)
Top Positions:
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Senior Winemaker / Chief Enologist
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Vineyard Director or Estate Manager
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Ag-Tech Consultant for wine industry
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Winery Owner or Entrepreneur
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Research Scientist in viticulture, enology, or wine biotechnology
AI Advantage:
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Use AI for disease detection, irrigation optimization, yield prediction, and harvest timing
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Oversee multiple vineyards or production facilities using data-driven tools
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Strategic planning and product innovation beyond AI’s automation
Pay Potential: $100k–$200k+, sometimes higher for vineyard owners or senior enologists at top wineries
6️⃣ Key Takeaways
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V&E careers combine science, hands-on work, and creativity.
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AI and technology improve efficiency but human judgment, tasting, and vineyard decision-making remain essential.
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Developing tech, data, and business skills makes you more competitive and AI-resistant.
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Location matters: top U.S. wine regions include California (Napa, Sonoma, Central Coast), Oregon, Washington, and New York.
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Internships, field experience, and lab work are critical for career advancement.
🌾🍇 Ultimate Agriculture & V&E Career Roadmap (AI-Ready)
This roadmap combines traditional agriculture, viticulture & enology, and AI/tech skills, focusing on careers that are hands-on, high-paying, and AI-resistant.
1️⃣ High School (Grades 9–12)
Core Academic Foundation:
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Science: Biology, Chemistry, Environmental Science
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Math: Algebra → Pre-Calculus, Statistics
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Optional: Computer Science / Coding basics (Python, Excel, or R)
Extracurriculars / Electives:
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Agriculture, plant science, or horticulture classes
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FFA, 4-H, or student vineyard/winery clubs
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Robotics, GIS, or drone clubs (tech literacy for precision agriculture & viticulture)
Hands-On Experience:
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Volunteer or work at farms, vineyards, wineries, greenhouses, or research labs
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Summer internships or harvest work for practical exposure
Skills to Develop:
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Observation, problem-solving, and decision-making
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Basic data collection and analysis
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Communication and teamwork
2️⃣ College (Undergraduate, 4 Years)
Core Majors (Choose 1–2 Focus Areas):
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Agriculture: Agronomy, Animal Science, Agricultural Engineering, Precision Agriculture, Sustainable Agriculture
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Viticulture & Enology: Viticulture (grape growing), Enology (wine production), Wine Business
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Complementary options: Plant Science, Environmental Science, Ag Economics
Minors / Skills:
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Tech & AI Skills: Data science, GIS, remote sensing, Python, AI-assisted precision agriculture
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Business Skills: Ag-business, marketing, hospitality, or supply chain management
Hands-On College Experience:
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Internships in vineyards, wineries, farms, or ag-tech companies
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Fieldwork: pruning, irrigation, livestock management, crop monitoring
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Lab work: fermentation, quality testing, plant/animal research
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Professional clubs: ASEV (American Society for Enology & Viticulture), ASABE (engineering), student FFA chapters
3️⃣ Early Career (Years 1–5 Post-College)
Target Roles:
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Vineyard Assistant / Viticulturist
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Assistant Winemaker / Lab Technician
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Farm Technician / Crop Consultant
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Precision Agriculture Specialist / Ag Data Analyst
Focus Areas:
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Apply AI tools for irrigation, disease detection, yield prediction, and livestock monitoring
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Gain hands-on experience with crops, livestock, machinery, fermentation, and winery operations
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Learn business basics: tasting rooms, distribution, inventory, and compliance
Pay Potential:
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Agriculture / Crop / Vineyard Assistant: $30k–$50k
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Early Precision Ag or Winery Technician: $40k–$60k
4️⃣ Mid-Career (Years 5–15)
Advanced Roles:
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Vineyard Manager / Head Viticulturist
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Winemaker / Chief Enologist
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Agricultural Engineer / Automation Specialist
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Farm Operations Manager / Regional Manager
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Sustainability Consultant / Ag-Tech Specialist
Skills to Add:
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Advanced AI & precision tools: drones, sensors, predictive analytics
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Leadership & team management
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GIS mapping, remote sensing, and farm/vineyard data modeling
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Market strategy, finance, and wine business knowledge
Pay Potential:
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$70k–$150k+ depending on region, industry, and specialization
5️⃣ Long-Term / Peak Career (15+ Years)
Top Positions:
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Senior Winemaker / Chief Enologist
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Vineyard Director / Estate Manager
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Ag-Tech Consultant / Precision Agriculture Specialist
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Farm or Winery Owner
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Research Scientist in crop genetics, viticulture, or wine biotechnology
AI Integration:
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Use AI for disease detection, irrigation optimization, yield forecasting, and vineyard or farm monitoring
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Manage multiple farms or vineyards using data-driven tools
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Drive innovation and strategic decisions that AI alone cannot make
Pay Potential:
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$100k–$200k+, higher for vineyard owners, corporate wineries, or senior research roles
6️⃣ Key Takeaways
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Human + Tech = Future-Proof Careers: Careers combining field expertise, leadership, and AI literacy are most resilient.
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Hands-On Experience Matters: Internships, summer harvests, and lab work are critical.
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AI Skills Are Essential: Even in viticulture, livestock, or farming, AI and precision agriculture improve pay and career opportunities.
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Diverse Options: Focus on crops, animals, machinery, wine production, sustainability, or ag-business.
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Top Locations:
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Vineyards & wine: California (Napa, Sonoma, Central Coast), Oregon, Washington, New York
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Agriculture & ag-tech: Midwest, Central Valley (CA), Pacific Northwest
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This roadmap integrates traditional agriculture, viticulture/enology, and AI-ready skills, showing a clear path from high school → college → early career → mid-career → top roles, along with pay ranges and tech requirements.
What can you do with a major/degree in Viticulture and Enology?
A major and degree in this field may lead to Enologists may find positions as:
- cellar workers
- lab technicians
- winemakers
- wine consultants
- wine critics
- fermentation researchers
- managers in wineries and other wine-related businesses, such as cooperages, distribution and retail businesses
Viticulturists may find positions as:
- field workers
- vineyard managers
- crop researchers
- pest control advisers
- grower relations consultants
- fruit negociants
- agricultural loan officers in vineyards and crop-related businesses
Trade Associations and Professional Organizations in Viticulture and Enology:
Professional associations are groups of professionals dedicated to topics in specific fields. Professional associations provide a wealth of online resources, some of which are geared specifically towards students. These organizations typically also host conferences and events, providing great opportunities for learning and networking across your field of interest.
- American Society of Enology and Viticulture
- American Vineyard Foundation
- The National Association of American Wineries
Publications/Magazines in Viticulture and Enology:

