Marketing/Marketing Management, General Studies is a program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers.
Marketing/Marketing Management, General Studies majors and degree programs likely include instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
Search for colleges that offer a degree in Marketing Management, General Studies (use the College Search feature and enter " marketing management " in the major search field). Read the school’s department pages, they are often loaded with useful and specific information about the field.
What can you do with a major/degree in Marketing/Marketing Management, General Studies?
Literally every type of business or industry employs marketing professionals in some way. Job options for marketing and marketing management degree holders include careers in advertising, brand management, market research, and public relations. Your level of formal education (certificate, associate, bachelor, masters) will determine your career entry level.
Trade Associations and Professional Organizations in Marketing/Marketing Management, General Studies:
Professional associations are groups of professionals dedicated to topics in specific fields. Professional associations provide a wealth of online resources, some of which are geared specifically towards students. These organizations typically also host conferences and events, providing great opportunities for learning and networking across your field of interest.
- Marketing Management Association
- Association of Network Marketing Professionals
- Association of National Advertisers
Publications/Magazines in Marketing/Marketing Management, General Studies: