Fashion Merchandising Studies is a program that generally prepares individuals to promote product lines/brands, and organize promotional campaigns, at the wholesale level to attract retailer interest, wholesale purchasing, and supply contracts.
Fashion Merchandising Studies majors and degree programs likely include instruction in wholesaling, wholesale advertising, selling, and customer relations.
Search for colleges that offer a degree in Fashion Merchandising (use the College Search feature and enter " marketing research " in the major search field). Read the school’s department pages, they are often loaded with useful and specific information about the field.
What can you do with a major/degree in Fashion Merchandising Studies?
There are several ways in which you may cultivate a career in this field: purchasing management, retail buying, or merchandise deployment. Your level of formal education (certificate, associate, bachelor, masters) will likely determine your entry point.
Trade Associations and Professional Organizations in Fashion Merchandising Studies:
Professional associations are groups of professionals dedicated to topics in specific fields. Professional associations provide a wealth of online resources, some of which are geared specifically towards students. These organizations typically also host conferences and events, providing great opportunities for learning and networking across your field of interest.
- American Apparel and Footwear Association
- Association of Network Marketing Professionals
- Association of National Advertisers
Publications/Magazines in Fashion Merchandising Studies: